In 2005 an exhibition titled “100 Years of Czech Design” was held in Berlin, with Botas boots being among the leading brands there. In the same year the brand was included in the TOP100 Czech Design Icons.
A vivid travelling exhibition complemented with an attractive book was the first to map the 100 YEARS OF CZECH DESIGN and promote our country abroad. The original project was a private event independent on the state.
Book - CZECH 100 DESIGN ICONS
"At the Designmai event in Berlin, in the gallery of the Stilwerk centre, where design is purchased, there are thirty pairs of Czech Botas boots hanging on a rack, ......."
text: Martina Králová, iHned.cz, 26 May 2005
The project “Czech Top 100" took the exhibition to a number of European cities, including Stockholm, Brighton, Milan, Bratislava etc. The Czech premiere of the exhibition was held in the context of the Prague design days Designblok 2005 in the Baťa Department Store in Venceslas square, i.e. Right in the heart of one of the Top 100 Czech Icons.
Financial Times in its review of the exhibition wrote, inter alia
“One would never think that design can become such an entertaining guide through the economic, political and social destiny of the country. And yet this is exactly what happened in the case of the Czech Republic and its Czech Top 100 exhibition.“
Clare Dowdy, Financial Times, 11 May 2005